The article also discusses the uptake of H.Y.P.E. The Breaks! is deconstructed through the lens of the multisensory multilevel health education model, which leverages art, culture, and science in the design and implementation of health programs, and highlights the importance of framing and operationalizing program components across the different behavioral levels of influence of the socioecological model. The Breaks! (Helping Young People Energize)-a series of 2-, 6-, and 10-minute-long dance and hip-hop–based physical activity videos, which can be used in the classroom or at home. The current article focuses on the development and implementation of free, scalable, short activity breaks called H.Y.P.E. Physically active children have lower rates of obesity, diabetes, hypertension, and depression than their inactive counterparts, and further evidence suggests that integrating physical activity breaks into the school day improves children’s classroom behavior, fitness, and cognitive functions. Then, AHP and TOPSIS are integrated to assist the case company managers to select suitable bloggers. Based on IPA and the literature review, a hierarchical structure for blogger selection is constructed. Hence, we also introduce the concept of stick to the selection criteria. Messages with stick are understood, remembered, and have an enduring influence on opinions and behavior. We firstly collect the selection criteria via interviews with hotel managers and a review of literature on blogger selection. In this study, an innovative mixed multiple-criteria decision-making (MCDM) model including importance-performance analysis (IPA), analytic hierarchy process (AHP), and technique for order preference by similarity to ideal solution (TOPSIS) is established to assist hotel managers in selecting bloggers. No past study has researched blogger selection by hotel managers.
Hence, bloggers play a crucial role in the hotel industry.
Companies utilize consumers’ trust and loyalty toward bloggers to effectively contact them. Because of the increasing influence of blogs, various industries have adopted blogs as a publicity and marketing strategy. The global coronavirus disease 2019 (COVID-19) outbreak had a great impact on the tourism industry.
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